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TrainingQuiz provides Salesforce MKT-101 exam questions for the MKT-101 exam in PDF format. The MKT-101 exam questions pdf file is easy to understand and can be downloaded on all smart devices. You can access your MKT-101 practice exam questions pdf by downloading the MKT-101 Exam Questions on your PC, laptop, Mac, tablet, and smartphone. You can use the MKT-101 pdf questions at any time and anywhere you want, making exam preparation convenient and accessible from the comfort of your home.

Salesforce MKT-101 certification exam is an essential step for any marketer who wants to master the Salesforce Marketing Cloud and take their skills to the next level. By earning this certification, you'll be able to demonstrate your expertise in building and analyzing customer journeys, creating personalized campaigns, and driving better results for your business. So if you're ready to take your marketing career to new heights, start studying for the MKT-101 exam today!

Salesforce MKT-101 certification exam is a multiple-choice exam consisting of 60 questions. MKT-101 exam duration is 90 minutes, and candidates must achieve a passing score of 68% or higher to earn the certification. MKT-101 exam is available in English and Japanese languages and can be taken online or at a testing center.

Salesforce MKT-101 Certification Exam is designed for professionals who want to demonstrate their expertise in building and analyzing customer journeys using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam tests the candidate's knowledge of planning, creating, executing, and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification is ideal for digital marketers, marketing automation specialists, and CRM administrators who want to enhance their skills and knowledge in the field of customer journey building and analysis.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q50-Q55):

NEW QUESTION # 50
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

A. Automated Send
B. Send Email
C. Triggered Send
D. Template Send

Answer: B

NEW QUESTION # 51
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Create a Journey with a Salesforce Data entry source and an Email Activity
B. Create a scheduled Automation with a Query Activity and a Send Email Activity
C. Create a Journey with a Salesforce Campaign entry source and an Email Activity
D. Use Content Builder Send Flow to send the email to the Salesforce Campaign

Answer: A

Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm&type=5

NEW QUESTION # 52
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

A. Check the 'Use filename from Automation' checkbox
B. Filename is automatically passed to Import Activity with File Drop Automations
C. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
D. Set File Naming Pattern to %%AUTOMATED_FILENAME%%

Answer: C

Explanation:
The file naming pattern is a setting in the import activity that specifies how to identify the file to import. If the file name changes every time, but has a consistent prefix, the %%BASEFILENAME_FROM_TRIGGER%% variable can be used to match the file name based on the prefix. For example, if the file naming pattern is set to thankyou_customers_%%BASEFILENAME_FROM_TRIGGER%%.csv, it will match any file that starts with thankyou_customers_ and ends with .csv. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_import_file_naming_conventions.htm&type=5

NEW QUESTION # 53
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Data Studio
B. Web Analytics Connector
C. Audience Studio
D. Google Analytics 360

Answer: D

Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm&type=5

NEW QUESTION # 54
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A. The import activity is under Subscribers in the Email Application
B. The file for an import activity can be on a desktop computer
C. The file for an import activity must be placed in a folder on a FTP site
D. An import activity can be used in an automation created in Automation Studio
E. An import activity can be executed manually

Answer: B,C,D

NEW QUESTION # 55
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