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100% Pass Marketing-Cloud-Advanced-Cross-Channel Salesforce Marketing Cloud Advanced Cross Channel Marvelous Study Group

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q100-Q105):

NEW QUESTION # 100
What user permission is required to configure SSO in social studio.

A. limited user
B. custom user
C. full user
D. Super user

Answer: D

Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.

NEW QUESTION # 101
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Overwrite a subscriber's DoNotTrack settings with an import
B. Use an API Call
C. Respond to the email with the subject line 'Begin Tracking''
D. Log a support case

Answer: B

NEW QUESTION # 102
In beacon message, what does the field limit number of messages for a device' control?

A. send only particular number of messages in 24 hours
B. send not more than particular number of messages in a active period.
C. send only particular number of messages in a week
D. send only particular number of messages in 72hrs

Answer: A

Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.

NEW QUESTION # 103
In which place can the facebook ad campaign be viewed when created in ad studio?

A. Journey Builder
B. Harkebing Cloud Setup
C. Facebook Business Manager
D. Facebook testing environment

Answer: C

NEW QUESTION # 104
What is prerequisite for email/web recommendations: select 2

A. catalog
B. collect tracking code

Answer: A,B

Explanation:
* Understanding Email/Web Recommendations:
Purpose: Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
* Prerequisites:
A . Collect Tracking Code: This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
B . Catalog: A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
* Why A and B Are Essential:
Data-Driven Recommendations: Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
Personalization: Without these data sources, recommendations would be generic and not personalized to individual customers.

NEW QUESTION # 105
......

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