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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q69-Q74):

NEW QUESTION # 69
Which of the following can be used as audience conditions? Note: There are 3 correct answers to this question.

A. Indicator
B. Event
C. Segment
D. Action
E. Profile attribute

Answer: A,C,E

Explanation:
In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors. Reference = Audiences | SAP Help Portal, Creating Audiences - SAP Learning

NEW QUESTION # 70
A known customer buys a TV that is delivered late. SAP Customer Data Platform is configured to ingest the customer data for late deliveries so that the business can react and keep good customer satisfaction metrics.
Which type of customer profile is best to use in this scenario?

A. Contextual Customer Profile
B. Customer Activity Profile
C. Customer Context Profile
D. Unified Customer Profile

Answer: D

NEW QUESTION # 71
Which of the following are event configuration steps in a source application?
Note: There are 2 correct answers to this question.

A. Mappings
B. Model
C. API connection
D. Authentication

Answer: C,D

NEW QUESTION # 72
On which level of a B2B data model should a role (for example, Sales Manager or CEO) of a B2B customer be stored?

A. Customer profile
B. Relationship
C. Segment
D. Group

Answer: B

Explanation:
In the context of a B2B data model within the SAP Customer Data Platform, the role of an individual, such as a Sales Manager or CEO, should be stored at the 'Relationship' level. This is because the 'Relationship' level allows for the association of roles and responsibilities with specific individuals within the context of their interactions and connections to other entities in the B2B landscape12.
Reference =
SAP Help Portal: B2B for SAP Customer Data Platform2.
SAP Customer Data Cloud Group Model Management documentation3.

NEW QUESTION # 73
Which steps are mandatory to create a processing purpose? Note: There are 3 correct answers to this question.

A. Data retention
B. Outbound data governance
C. Matching rules
D. Inbound data governance
E. Processing purpose definition

Answer: B,D,E

Explanation:
To create a processing purpose within the SAP Customer Data Platform, the mandatory steps include:
Processing purpose definition: This is the core step where the actual purpose for processing personal data is defined.
Inbound data governance: This step ensures that the data being ingested into the system complies with the defined processing purposes.
Outbound data governance: This step ensures that the data being sent out of the system adheres to the processing purposes.
These steps are crucial for complying with regional and local regulations, such as GDPR and CCPA, and for applying privacy and trust to the data streaming into and out of the CDP.
Reference = The information is based on the SAP Customer Data Platform documentation which outlines the process of creating a new processing purpose and configuring inbound and outbound data governance to enforce data governance12.

NEW QUESTION # 74
......

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